Koda Goods

:root {
  --color-raw-copper: #B87334;
  --color-midnight-teal: #0D3A3A;
  --color-raw-canvas: #EDE3D0;
  --color-charcoal: #242424;
  --color-dust: #A89880;
  --color-salt: #F8F4EE;
  --font-heading: 'Space Grotesk', sans-serif;
  --font-body:    'Inter', sans-serif;
}

{
  "client": "Koda Goods",
  "tagline": "Built to go.",
  "industry": "Premium Outdoor Carry & Accessories",
  "description": "Koda Goods designs technical bags, luggage, and carry accessories for people who actually use them. Founded in 2013 and based in Vancouver, Koda builds for journalists, field researchers, working photographers, and anyone whose gear needs to keep up with a real schedule. Everything is designed around function first \u2014 materials are chosen for longevity, not trend, and every detail is there because it earns its place.",
  "colors": [
    {
      "name": "Raw Copper",
      "hex": "#B87334",
      "role": "primary"
    },
    {
      "name": "Midnight Teal",
      "hex": "#0D3A3A",
      "role": "secondary"
    },
    {
      "name": "Raw Canvas",
      "hex": "#EDE3D0",
      "role": "background"
    },
    {
      "name": "Charcoal",
      "hex": "#242424",
      "role": "text"
    },
    {
      "name": "Dust",
      "hex": "#A89880",
      "role": "neutral"
    },
    {
      "name": "Salt",
      "hex": "#F8F4EE",
      "role": "surface"
    }
  ],
  "fonts": {
    "heading": "Space Grotesk",
    "body": "Inter",
    "mono": "IBM Plex Mono"
  },
  "voice": {
    "tone": "Built-for-doing. We describe what things are made of and how they hold up \u2014 not how they make you feel. No lifestyle language, no hype. If a feature matters, say why. If it doesn't, cut it.",
    "attributes": [
      "Functional",
      "Unvarnished",
      "Precise",
      "Earned confidence"
    ],
    "do": [
      "Lead with material and construction specifics: '500D Cordura face fabric with a DWR finish rated to 40 wash cycles.'",
      "Describe use cases concretely: 'fits a 15\" laptop, one day's worth of gear, and a water bottle without forcing the zipper.'",
      "Use plain comparisons: 'heavier than a daypack, lighter than a full frame kit bag.'",
      "Let durability claims reference specific tests or conditions: 'stress-tested at -20\u00b0C and 95% humidity.'"
    ],
    "dont": [
      "Never say 'premium', 'luxury', 'elevated', or 'curated' \u2014 show what makes it good, don't label it.",
      "No lifestyle copy: ban 'adventure', 'journey', 'the path ahead', or anything implying a mood board.",
      "Don't use passive voice for product claims: not 'is crafted with care' but 'we stitched the bar-tacks by hand at stress points.'",
      "Never imply the product defines the user: Koda gear is a tool, not an identity."
    ]
  },
  "logo": {
    "notes": "The Koda mark is a single geometric form: a stylized K constructed from two elements \u2014 a vertical bar and a chevron, the chevron referencing both the letter form and a topographic contour line. Set in Raw Copper (#B87334) on dark grounds, Midnight Teal (#0D3A3A) on light. The wordmark KODA GOODS uses Space Grotesk Medium in uppercase with slightly opened tracking. Mark and wordmark are always separated by a fixed clear space equal to the cap height of the wordmark. Never enclose the mark in a shape or badge.",
    "assets": {}
  },
  "access": {
    "mode": "public"
  }
}